Why do I see fewer pictures on Etsy compared to Shopify?

Updated on May 31, 2024

After publishing a listing from Shopify (or other channels) to Etsy, I see fewer pictures listed on my Etsy shop compared to Shopify.


Etsy currently accepts a maximum of 10 pictures and a thumbnail, and it also does not support pictures for each variant.

Therefore, when you use Nembol to share your Shopify listings on Etsy, Nembol:

  1. Imports your Shopify listings with all their main pictures but with NO variant pictures.
  2. Pushes your listings on Etsy, automatically removing extra pictures to comply with Etsy’s requirements on listings.

This is the reason why you have fewer pictures on Etsy than on the original listing on Shopify.